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The Service, The Cloud & The Method

Thomas Erl

The design paradigm of service-orientation has advanced to a state of maturity in both practice and the availability of modern service technologies. Today we can build service-oriented solutions with unprecedented sophistication while still positioning services as high-value IT assets that can be continually repositioned in response to business change. However, the advent of cloud computing has added a new dimension that introduces new opportunities, new challenges and, of course, new "service" technology products. Organizations that leverage cloud innovations intelligently and with patience will be empowered to further realize the strategic benefit potential of service-orientation. Organizations that fail to see or consider the many connection points between service-oriented technology architecture and the technology architectures that underlie cloud computing platforms will be destined to build a new generation of silo-based applications, only this time they will be "silos in the sky".

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Thomas Erl is the world’s top-selling SOA author, series editor of the Prentice Hall Service-Oriented Computing Series from Thomas Erl (, and editor of the SOA Magazine ( With over 125,000 copies in print world-wide, his books have become international bestsellers and have been formally endorsed by senior members of major software organizations, such as IBM, Microsoft, Oracle, Sun, Intel, SAP, CISCO, and HP.

Two of his seven books, SOA Design Patterns and SOA Principles of Service Design, were authored in collaboration with the IT community and have contributed to the definition of the service-oriented architectural model and service orientation as a distinct paradigm. Thomas is currently working with over 20 authors on six new books dedicated to service-oriented computing and modern service technology platforms, such as cloud computing.

In cooperation with™, Thomas has helped develop the curriculum for the internationally recognized SOA Certified Professional accreditation program (, which has established a series of formal, vendor-neutral SOA certifications. Thomas is also the founder of SOA Systems Inc. (, an international company specializing in vendor-neutral SOA consulting and training services.

Thomas is the founding member of the SOA Manifesto Working Group (, author of the Annotated SOA Manifesto (, co-chair of the SOA Education Committee, and oversees the initiative, a community site dedicated to the on-going development of a master pattern catalog for SOA.

Thomas has toured over 20 countries as a speaker and instructor for public and private events, and regularly participates in SOA Symposium ( and Gartner conferences. Over 100 articles and interviews by Thomas have been published in numerous publications, including the Wall Street Journal and CIO Magazine.

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SOA Certified Professional Self-Study Kit Giveaways will be giving away official certification self-study kits (valued at $400 USD each) during three separate conference events:
1. The SOA Architect Pre-Conference Workshop with Leonid Felikson (October 11-13, 2010)
2. The 4 Hour Workshop with Keynote Thomas Erl(October 14, 2010 - 13:30-17:30)
3. A Special Giveaway Contest at the SOA School Exhibition Booth (October 14, 2010 - 17:45)

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